Photoshoot POC

While crafting new concepts for a brand I found it difficult to push the ideas using their existing photography. I decided to experiment with Midjourney to create a virtual photoshoot. With this new tool I was able to create photographic examples that worked with the candid, narrative driven concepts I and the team were working towards.
Art Direction

Your vehicle should be the supporting cast in your life...

This was the underlying concept to the work and virtual shoot. So, even though the vehicle remains prominent in the imagery, there is so much more life, and story going on around it.

You are the hero...

Just because that sounds cliche, doesn’t mean it can’t be true. Leaning in to additional photography I focused on the drivers. It was important to capture them in candid, and inspiring ways; not just using them as props to demonstrate why-buys.