Batman 75th Anniversary Campaign


To celebrate Batman's 75th year of existence we threw him a birthday party right on the homepage of LEGO.com. From there, fans were encouraged to build their gifts for Batman and share them to the community gallery.
Along with other LEGO Batman celebration media, this campaign drew in over 2,000 submissions to the gallery, as well as a massive spike in sales of Batman/DC theme sets from LEGO.com...but then again everything is better with Batman.
Responsibilities
Concept
Art Direction
Design
UI/UX



Animation and
Homepage Composite

Animations like this were created by my 3d teammate and then overlayed onto the LEGO.com homepage with background graphics. This allowed for easily swapable backgrounds giving a fresh feel through the 4-6 weeks of a build campaign.

Fan Builds

One of my, and fans favorite parts of these building campagins was the recogniziton of the hardwork and creativity. For this, and a few other choice campaigns, we featured user generated creations on the official LEGO social media channels.
I also, technically, got to create a Batman comic for a post...not sure if it counts as canon though.



3D teammate: Ann Laura Guld