Jeep Wrangler X Challenge

How do you refresh a 12-year-old partnership?By coming up with an absurdly dangerous event idea that gradually get’s dialed back by lawyers to something do-able and features your favorite character from Tony Hawk’s Pro Skater 2.
Initial Concept Development
Animatic Animation
Voice Over


Full transparency: I will say that the above was where my largest contribution to this project exists; early concept and pitch. Due to the very high profile of this project the later stages were handled by team members who were dedicated to the the Jeep brand full time.  
Starting from the completely dangerous and undoable, this idea turned into a much safer, but tough as hell obstacle course for the Jeep Wrangler. In the end it was 20+ minutes of branded airtime, featuring top X-Games alums who shared their experience on their own social channels ( unprompted), while staying true to the heart of the brand.

︎︎︎TL;DR edit by Chuck Vroom