shaun strack

Stellantis 
Certified PreOwned

Creative Direction
Design
Animation

The Stellantis Certified Pre-Owned (CPO) program was facing a visibility crisis in the digital space. A weak brand presence, an underperforming CPO website, and reliance on third-party marketplaces were limiting dealership inquiries. 
Consumer perception issues compounded the problem. Overemphasis on warranties risked signaling quality concerns, despite warranties ranking only seventh in purchase drivers. Additionally, the discontinuation of fan-favorite models like the Dodge Charger and Challenger in 2023 created both a gap and an opportunity in the market.



inight-drive approach

  • Reframe Warranties: Shift to quality & reconditioning standards
  • Boost Brand Presence: OEM-led marketing to lift dealers
  • Highlight Intrinsic Value: “Reconditioned to a standard, not a price”
  • Attract New Audiences: Engage first-time buyers & legacy model fans




    • upping the 
    lower-funnel game

    Through use of lifestyle imagery and immersive micro-interactions we elevated what is typically a low funnel, tactical placement into a banner that felt in-line with shopping new. 

    Messaging was geared towards the brands in question. By highlighting what the brand means, it helped the audince connect it with their own lifestyle needs and apsirations.






    brand-level awareness

    It wouldn’t be very “Dodge” to simply change a button color, so we designed hover states that help demonstrate the personality of Dodge as well as show off additional details.




    certified social

    We extended the brand revamp across social platforms, using each channel’s unique strengths to raise awareness and express the new tone. 


    \ prev\      /next /