Connecting with fans of Yellowstone by partnering with Paramount to create an immersive second-screen experience to show off both Dutton Ranch, and the star of the show Ram trucks.
We partnered with the Paramount team to bring this brand-balancing second screen experience to life to align with the launch of a new season of the show.
high-impact-high relevance
In addition to the second screen experience partnership, we also created some high-impact and highly contextual ads. This examples was a first-to-market geo-targting interstitial that delivered details for the nearest Ram Trucks dealership. But, more even more important is the directly relevant copy we were able to craft that spoke the language of the series the audience was watching.