Ram visual evolution

Creative Direction
Design
Animation

While gearing up for important announcements for model year 2025 and 2026 Ram revamped its visual style. This new look helps to break through all the noise in the truck market and personify Ram’s personality.

We translated the new tight, punchy, confident look into the digital space. Through placement and tone these headlines, no matter how bold, draw the viewers eye back to the truck, using it as punctuation.

Injecting these visual changes across the digital spaces have led to a substantial performance increase and a clear bump for brand engagement.