Ram visual evolution
Responsibilities
Creative Direction
Design
Animation
Creative Direction
Design
Animation
While gearing up for important launches for model year 2024 and beyond we decided to take a closer look at Ram, it’s tone, and how it was fitting in or breaking through all the noise in the truck market.
Layout changes were simple on the surface. Using a styled version of the existing brand font, we created a requirement for tight, punchy, confident headlines. Through placement and tone these headlines, no matter how bold, draw the viewers eye back to the truck, using it as punctuation.
small changes, big impact
These seemingly straight-forward visual changes have led to a substantial performance increase and a clear bump for brand retention.
Simple mechanisms, like the angled image masks help inspire the swipe on carousels and allow us to tell more complete stories about the brand through dynamic media.