It goes without saying that all eyes are on the Super Bowl in February. But beyond the big screen in the house there’s important work to be done to extend that Big Game spot into digital spaces.
Leading up to, during, and after the game we crafted strategic placements to catch the audience where they would be most. Scour social media for gossip and predictions about the outcome of the Super Bowl. There we created playful, and pointed, extensions to support Ram’s 2025 Super Bowl spot.
Getting social
The spot itself had an undeniable reaction, our job was to continue that vibe into social spaces in a natural way, which meant we could take the unexpected spot, and tease it in unexpected ways.
...yes, and
Of course, the primary goal was to extend and support the TV spot into digital spaces. But, then it got the team thinking, “what if we celebrate these bears making it to the Super Bowl...if only in a TV spot cameo. This led to the team leveraging AI for some playful organic social ideas and banter with other brands during the game.
And more bears
just for fun
And of course, a mountain of bear ideas were generated. Including a Bear Koozie for Guy Fieri, baby bear travelouge, and bears collecting beads in NOLA. Not all were right, but all were hilarious and, dare I say, cute.