Responsibilities
Art Direction
Design
Animation

This digital launch kicked off with a series of videos showcasing quotes from industry publications reviewing the new Ram HD. Why try to say it better when a trusted source is already shouting your praises? 

Assets from these pieces were then extended into a number of homepage takeovers, high-impact units, and an overall asset refresh across the digital landscape.

We showcased the capability, technology, strength, and luxury of the Ram Heavy Duty straight from the mouths of industry critics and experts.