Ram hd launch

Art Direction
This digital launch kicked off with a series of videos showcasing praise-filled quotes from industry publications reviewing the new Ram HD.

Assets from these content pieces were rolled into a number of homepage takeovers, high-impact units, and an overall asset refresh across all digital placements.

their words, not ours.

We showcased the capability, technology, strength, and luxury of the Ram Heavy Duty straight from the mouths of industry critics and experts.

high-impact Units

These beautiful assets couldn’t just live as pre-roll. They were swiftly rolled out across any placement that could handle the awesomeness of this truck.