mopar
we speak car
Creative Direction
Design
When it comes to auto service and parts, trust is everything. That’s why Mopar launched a bold new campaign to show drivers that no one understands their vehicles better. Anchored in the simple but powerful message “We Speak Car,” the campaign brings this idea to life, literally.
At the heart of the work is a national commercial and a series of social videos featuring a Mopar technician who doesn’t just work on cars, he knows to their language. In revs, pings, clunks, and purrs. By giving voice to vehicles and treating every sound like a conversation, Mopar turns routine maintenance into a fluent dialogue. Because “We Speak Car So You Don’t Have To.”
brand :30
service :15s
Carrying that sentiment into cuts tailored for social we focused on Mopar’s top service pillars of Accessories, Oil Service. and Tires.
service :06s
Getting even shorter, and weirder, for our :06s we thought it would be best to just literally speak car. With only a moment to catch people’s attention, why not just cut to the chase and deliver the message in the language of cars.