Meijer holiday
wishlist app
A refresh/update/redesign for a regional retailer’s holiday wishlist app. Designed for kids to use and for parents to benefit from.
This refresh was aiming to add functionality to make it even more fun for kids, ease the holdiday stress for grown-ups, and create even more points where the client could track their success.
content focused navigation
and exploration
The kids’ experience was by far the most fun to explore and craft. It focused on ease of use and navigation for kids to fill their wishlist with little effort.
the chip-in
When the contributions met the price of the item it would be marked as “claimed”. If the item wasn’t fully covered it could be “cashed out” as a gift card towards the item.
gamifying your wishlist
The reward for finding these presents would include bragging rights, coupons, or app and game content through partnered promotions.
practical stuff for the grown-ups
This Hot Holiday Item feature can easily help find what the littles want without wasting grown-up’s time and gas.