LEGO unlikely valentines

Art Direction
UX/UI Design
This quick little campaign for Valentines Day utilized classic LEGO® humor while cross-promoting some fan-favorite IPs to help spread a little love for Valentines Day.

Through support on social media and owned channels, we encouraged fans to download and share some unlikely Valentines pairings. Proving once and for all that plastic bricks beat diamonds.

share the love

This simple download hub allowed users to download, share, and print an unlikely valentine from their favorite characters, as well as nudging our fans to go and visit each theme’s landing page.