LEGO social 
media content

Art Direction
Design  
Photography
Videography
Motion design
Model design

A collection of content created for various  internal clients. Teasing releases, topical humor, shoutouts to a favorite team, and or pulling an April Fools on all Gmail users; all good reasons to share some bricks on the ‘Gram.

lego facebook stickers

We were first to market for branded stickers on the platform. Initially we launched with owned properties, like the minifigure line and City. Soon after we expanded the collection to include partner IPs like DC and Marvel.

organic social content

From helping  tease at the relaunch of the beloved LEGO Bionicle series, to celebrating Pi Day, to that one dress everyone argued about, I helpedto make sure LEGO was a part of the conversation with timely and contextual content.

video portal content

In addition to social networks out there in the wild, LEGO had its own media hub for fans to enjoy. I was fortunate to help launch it with a takeover video as well as helping to bolster content for different themes and sets.
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