Jeep Wrangler
X Games

Initial Concept Development
Animatic Animation 
Voice Over
 

How do you refresh a 12-year-old partnership? By coming up with an absurdly dangerous X-Games event idea that gradually get’s dialed back by lawyers to something do-able and features your favorite character from Tony Hawk’s Pro Skater 2.


concept animatic

This was developed to sell in the partnership idea in it’s initial phase. From there it was dialed-in to help make it more of a showcase for vehicle capability as well as increase safety and sanity.


the end result

Starting from the completely dangerous and undoable, this idea turned into a much safer, but tough as hell obstacle course for the Jeep Wrangler. In the end it was over 20 minutes of branded airtime, featuring top X-Games alums who organically shared their experience on their own social channels, all while staying true to the heart of the brand.


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