Grand Wagoneer launch

Art Direction

In support of the wider launch campaign the following social media pieces were created for the launch of the 2021 Grand Wagoneer.

Each showcases the Jeep DNA and luxurious interior that sets this vehicle apart. 

Meta instant experience

To (virtually) showcase the capable luxury of the Grand Wagoneer, we created an instant experience that allowed viewers to explore the vehicle in one of three environments.
Each path used a mix of video, animated panoramas, and cinemagraphs to bring the landscape to life.

ar filter

The luxury virtual interior tour idea was also extended into a AR Filter partnership with Meta. The simple execution aligned the vehicle with elevated adventure, keeping the vehicle the hero and layering in elegant environmental animations inspired by the vehicles rest modes.