FIAT visual evolution
beautiful alchemy
This exercise turned in to a larger styleguide to document the decisions and ways we were melding these two approaches to the brand. Additionally we crafted some new elements and approaches that helped pay respect to the work behind each campaign while drawing them together.
evolutions
This visual approach has continued to evolve and adapt. By introducing more subdued patterns and softer colors from the campaign’s palette, we helped elevate the look, while maintaining consistency with the tone.