FIAT 
Fun AF

Creative Direction
Design

How do you tell the world how fun it is to drive a Fiat? You just let them know it is FUN AF and introduce them to a new four-letter word. 


My role in letting the world know was to create a series of animations that would be used to highlight all the features of the vehicle in a distinctly Fiat sort of way.



New four-letter word

The following animations were used to sell in the campaign. The final product ended up taking a more sleak, cinematic approach, but still retained the unexpected quirk of the initil concepts.




\ prev\      /next /