Art Direction
Motion Design  
A case study and exploration in where AI can fit into my creative process.

when i was a kid

I wasn’t content to just draw characters. I had to create a team of characters for an imagined game, design their world, craft intricate levels, layout instruction manuals for how they fought, illustrate box art and posters. So, when AI starting rearing it’s  robot head into the world I thought it might be an opportunity to give myself a little assignment, explore the ethical conflict, and make something creatively enriching at a fidelity that my inner-child could have only dreamed of.


a rhythmic lyric from an Edo-period folk song performed before sumo matches. It has become known as the sumo shout when exerting themselves in combat, despite the fact they never do.


a giant monster famously featured in effects-driven Japanese fantasy/science fiction movies and television programs known as tokusatsu. The term “kaiju” itself is a combination of the words for mystery (kai) and beast (ju).

start with playing

This project started with just that; playing around with a new tool. As I kept playing I started noticing patterns and connections between what I was creating. Teams and themes started forming as I flipped through my folder full of these images.

making a “i had that” 90s toy

the first big challenge was taking this collection of toys and crafting collateral around it. Using my favorite toys as a guiding light I started developing additional collateral starting with the logo. Then there was a cornucopia of support graphics, logos, icons, and other elements that go into a mini world building experience on the packaging.

bringing it all together

After some swirl on the design. I started over with two key goals for the design that defined all by favorite childhood toys.
  1. Give a glimpse into the mythology of the Dosukoiju world. 
  2. Give it a window box, so I can see how cool this toy actually is and know that I’m getting my allowance worth.

The first point offered a chance to tease all the connections I was drawing between characters. That is where the childhood obsession started to bubble up. Factions, allegiances, strengths, backstory; all starts to be unvieled on the packaging. 

Before the cartoon even airs kid’s should know who they are cheering for.

continuing to grow

I hope it goes without saying that this little personal exploration was a lot of fun. If you want to see this collection of beasts grow, check it out on Instagram.