2019 Ram HD Launch

This digital launch kicked off with a series of videos showcasing praise-filled quotes from industry publications reviewing the new Ram HD.

Assets from these content pieces were rolled into a number of homepage takeovers, high-impact units, and an overall asset refresh across all digital placements.
Art Direction

Using direct quotes from industry experts

we showcased the capability, technology, strength, and luxury of the Ram Heavy Duty straight from the mouths of industry critics and experts.