2019 Ram HD Launch
This digital launch kicked off with a series of videos showcasing praise-filled quotes from industry publications reviewing the new Ram HD.
Assets from these content pieces were rolled into a number of homepage takeovers, high-impact units, and an overall asset refresh across all digital placements.
Assets from these content pieces were rolled into a number of homepage takeovers, high-impact units, and an overall asset refresh across all digital placements.
Responsibilities
Art Direction
Design
Animation
Art Direction
Design
Animation
Using direct quotes from industry experts
we showcased the capability, technology, strength, and luxury of the Ram Heavy Duty straight from the mouths of industry critics and experts.
My favorite quote that legal was too afraid to use: “this...is the gun in a knife fight.”
Homepage Take Over & High-Impact Units
These beautiful assets couldn’t just live as pre-roll. They were swiftly rolled out across any placement that could handle the awesomeness of this truck.