Summer Fun Activities with LEGO
The brief: create "something" that would keep kids engaged and interacting with the LEGO brand through the summer. Drawing from a bank of existing components and content this experience collects summer themed activities, videos, and other content from across Lego.com.
Kids are also encouraged to participate in the paired building and photo gallery, taking their favorite LEGO characters along for their vacation.
Kids are also encouraged to participate in the paired building and photo gallery, taking their favorite LEGO characters along for their vacation.
Responsibilities
Art Direction
Design
Photography
Art Direction
Design
Photography
Summer Fun Hub
This hub for the Summer Fun campaign featured a ton of activites, downloadable games, polls, inspirational galleries and building instructions.
Through the summer it was updated with free summer-themed builds and the typical build-and share gallery was, instead, a photography challenge for young fans to get creative with their camera (and not spend all summer online).
Through the summer it was updated with free summer-themed builds and the typical build-and share gallery was, instead, a photography challenge for young fans to get creative with their camera (and not spend all summer online).
The measure of success on campaigns like this was when the customer support department complained about parents calling to request to purchase the campaign hero character.
