LEGO® Glasses™

It was April Fools and my scrappy band of misfits was tasked with putting together something fun that could get some attention. What more of a brief do you need?
Google Glass was at the height of its “popularity” so the natural approach was to parody them with something way more useful.
Art Direction
Motion design
Model design

Social Teasers

Across owned channels we created the obligatory faux demos to show off the amazing features and functionality of this new product. Below are some examples of the high-tech AI-neuralnetwork-powered something-or-other locating bricks by dimension and color.

The gauge of success?

When, out of nowhere, fans picked it up and ran with it and even introduced cooler “features”.