shaun strack

Grand Wagoneer launch

Responsibilities:

Art Direction
UX/UI
Animation

Showcase the new Grand Wagoneer on social media in a way that highlights the brand’s approach to elevated adventure.

In support of the wider launch campaign the following Instant Experience and AR lens were created. Each explores elevated adventure in it’s own right taking users on a journey through the Grand Wagoneer features with a luxury roadtrip as a backgrop, or simply exploring the interior under the majety of the Northern Lights.

Each showcases the Jeep DNA and luxurious interior that sets this vehicle apart.

Meta instant experience

To (virtually) showcase the capable luxury of the Grand Wagoneer, we created an instant experience that allowed viewers to explore the vehicle in one of three environments.
Each path used a mix of video, animated panoramas, and cinemagraphs to bring the landscape to life.

ar filter

The luxury virtual interior tour idea was also extended into a AR Filter partnership with Meta. The simple execution aligned the vehicle with elevated adventure, keeping the vehicle the hero and layering in elegant environmental animations inspired by the vehicles rest modes.

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