In support of the wider launch campaign the following Instant Experience and AR lens were created to showcase the new Grand Wagoneer on social media in a way that highlights the brand’s approach to elevated adventure.
Each experience explores elevated adventure in it’s own right taking users on a journey through the Grand Wagoneer features with a luxury roadtrip as a backgrop, or simply exploring the interior under the majety of the Northern Lights.
Meta instant experience
To (virtually) showcase the capable luxury of the Grand Wagoneer, we created an instant experience that allowed viewers to explore the vehicle in one of three environments. Each path used a mix of video, animated panoramas, and cinemagraphs to bring the landscape to life.
ar filter
The luxury virtual interior tour idea was also extended into a AR Filter partnership with Meta. The simple execution aligned the vehicle with elevated adventure, keeping the vehicle the hero and layering in elegant environmental animations inspired by the vehicles rest modes.